Blog
Breaking Down the Brand Cycle
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It's not until a part of the way down the first page, sandwiched between a Facebook page and a Yelp review, that an article...
The MORE Act Could Federally Decriminalize Cannabis
What is the MORE Act? There’s a possibility that cannabis will no longer be part of the Controlled Substances Act of 1970 as soon as this month. The U.S. House of Representatives prepares to vote on the Marijuana Opportunity, Reinvestment, and Expungement (MORE) Act...
Why Google My Business Is Essential for Your Cannabis Company
What's near me? When looking where to purchase cannabis products, consumers are utilizing Local Search more than ever as users tag “Near Me” to their online search results, which are prioritized on the Google results page. When businesses are registered with Google My...
Post Coronavirus – 5 Steps to Success
Current State of Affairs It seems hard to imagine a time when this Coronavirus pandemic is past. How much longer will it be? Some predict that we will see a second or even a third outbreak before we get a vaccine which could come in 2021 or even only in 2022. So how...
How to Keep your Business Thriving During Coronavirus
The obstacle of Coronavirus The sudden arrival of COVID-19 has left many businesses shuttered or near-empty. Many companies have had to drastically change their operations literally overnight to save the ship from going under. Businesses in the cannabis industry are...
Negative Reviews and How to Handle Them
How you respond makes a world of difference! A positive review is a validation of a job well done. Consequently, a negative review can feel, as Yelp puts it, “…like a punch in the gut." It hurts when someone says bad things about your dispensary. For you founders and...
How to Advertise Your Hemp, CBD, or Dispensary Online
Restrictions and Workarounds Social media advertising is one of the most effective marketing strategies in this day and age, and utilizing the power of the hashtag will work in your brand’s favor too. However, there’s a multitude of restrictions that comes with...
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