Brand marketing is important if you want your business to succeed. Here are 5 steps for successful brand marketing and some examples!
Expertise, Authority, and Trust are three important factors that makeup Google EAT. Let’s take a look at EAT and how that applies to your website.
Digital marketing is important in helping your business succeed. Here are eight types of digital marketing to help you connect with more customers.
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It's not until a part of the way down the first page, sandwiched between a Facebook page and a Yelp review, that an article...
What is the MORE Act? There’s a possibility that cannabis will no longer be part of the Controlled Substances Act of 1970 as soon as this month. The U.S. House of Representatives prepares to vote on the Marijuana Opportunity, Reinvestment, and Expungement (MORE) Act...
What's near me? When looking where to purchase cannabis products, consumers are utilizing Local Search more than ever as users tag “Near Me” to their online search results, which are prioritized on the Google results page. When businesses are registered with Google My...
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