by highrize | May 25, 2023 | General Marketing and Branding, Reputation
“Cancel culture” according to Rolling Stone is “a way for a new generation of people to practice free speech.” It is a way to draw attention to things like insensitive remarks or aggressive behaviors that come from people or brands. When it comes to companies needing...
by highrize | Jan 24, 2023 | General Marketing and Branding
A crucial part in being a successful brand is understanding how to market your brand as a whole. Brand marketing is important in so many ways because successful brand marketing can help establish a solid brand association and communicate your brand’s identity. But...
by highrize | Sep 16, 2022 | General Marketing and Branding
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
by highrize | Aug 15, 2022 | General Marketing and Branding
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
by highrize | Jun 17, 2022 | General Marketing and Branding, Sales Management and Tips
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It’s not until a part of the way down the first page, sandwiched between a Facebook page and a Yelp review, that an...
by highrize | Jul 22, 2020 | Reputation, Business Development
What’s near me? When looking where to purchase cannabis products, consumers are utilizing Local Search more than ever as users tag “Near Me” to their online search results, which are prioritized on the Google results page. When businesses are registered with...
Recent Comments