by highrize | Nov 11, 2022 | Uncategorized
When the internet was launched in the late 20th century, it opened up a new form of marketing: digital marketing. Marketing efforts were now able to reach platforms such as search engines, social media, smartphones, tablets, and anything else that accessed the...
by highrize | Sep 16, 2022 | General Marketing and Branding
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
by highrize | Aug 15, 2022 | General Marketing and Branding
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
by highrize | Jun 22, 2022 | Digital Marketing
WHAT IS SEARCH ENGINE OPTIMIZATION? Search Engine Optimization (also referred to as SEO) refers to efforts of increasing your site’s visibility when people search for services or products that you may offer on search engines like Google and Bing. These major search...
by highrize | Jun 17, 2022 | General Marketing and Branding, Sales Management and Tips
Understanding the 9 Phases of the Brand Cycle When you google “The Brand Cycle” links to bicycle shops and fitness centers flood the page. It’s not until a part of the way down the first page, sandwiched between a Facebook page and a Yelp review, that an...
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