Restrictions and Workarounds
Social media advertising is one of the most effective marketing strategies in this day and age, and utilizing the power of the hashtag will work in your brand’s favor too. However, there’s a multitude of restrictions that comes with cannabis-related marketing. That’s where we come in! Here at High Rize Marketing, we have carefully studied the cans and cannots of advertising within the cannabis industry so you can spread the word of your business or products across all platforms.
What Kind of Restrictions Am I Facing?
There’s no need to worry; your business can still run ads across all social media platforms. These ads must lead users to a landing page that sells your product, whether it’s a hemp-based salve or CBD gummies. However, your ads will be banned if they use words like “CBD”, “Cannabis”, or “hemp.” In fact, there’s an entire list of prohibited keywords.
But… That’s My Entire Business!
You definitely aren’t alone in this struggle. Despite the growing popularity and lessening stigma surrounding cannabis and hemp products (you may have even seen these kinds of products in your local grocery store!), they fight to remain seen in the digital world. Sites like Leafly can streamline the digital marketing process for dispensaries and growers, but besides that, it’s a jungle out there.
Facebook, Instagram, and Twitter are your best bets to get your name out there, but those revenues could be short-lived with an incorrect ad setup. For example, Facebook has a ban on “unsafe supplements” like steroids and “fit teas.” As we said before, an ad with the words “CBD,” “cannabis,” or “hemp” will be taken down, as well as photos or videos of their use.
How Do I Work Within These Restrictions?
Luckily, you can still advertise your products through Facebook, but it will take some extra steps and precautions. Facebook’s bots are constantly scanning text across the website and app, searching for keywords to approve or ban. Using correct keywords strategies is vital in making sure your ads remain seen across social media platforms.
Despite the keyword ban, you can still run CBD and hemp product ads on Facebook. Just be sure to keep explicit language and images out of it. Furthermore, these ads must lead to a landing page separate from your website if your domain contains any of the explicit banned words. This is a strategy that pertains only to Facebook; Instagram and Twitter have their own set of rules.
While this sounds like a lot of extra work, you can be sure it will be worth your time. Remember, social media platforms are the most widely visited websites today, meaning your customers are there too. High Rize Marketing is here to help you out and save you time and effort in working around all these restrictions. We know substitute keywords strategies that will stay within bounds while attracting plenty of new customers for your brand. Fill out the form below, and we’ll contact you to determine how to best improve your social media marketing game.
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