by Kasey Whitenack | Jan 24, 2023 | General Marketing and Branding
A crucial part in being a successful brand is understanding how to market your brand as a whole. Brand marketing is important in so many ways because successful brand marketing can help establish a solid brand association and communicate your brand’s identity. But...
by Kasey Whitenack | Dec 16, 2022 | Digital Marketing
Everyone has to eat. And would you believe that making sure your website eats is also important? Figuring out the way to boost traffic to your website is a key step in planning success for your business. Search Engine Optimization (SEO) is a big factor in gaining...
by Kasey Whitenack | Nov 11, 2022 | Uncategorized
When the internet was launched in the late 20th century, it opened up a new form of marketing: digital marketing. Marketing efforts were now able to reach platforms such as search engines, social media, smartphones, tablets, and anything else that accessed the...
by Kasey Whitenack | Sep 16, 2022 | General Marketing and Branding
“Products are made in a factory but brands are created in the mind.” -Walter Landor There are many thoughts that go into a person determining why they are going to shop from a certain brand. Details such as personal experience, the company’s public image, and even...
by Kasey Whitenack | Aug 15, 2022 | General Marketing and Branding
Marketing is such a vast concept and contains many different avenues. With being such a large and important field, there are many different myths that arise involving this industry. Sometimes it might be hard to differentiate fact versus myths with there being so many...
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